Privacy Policy
Quality & Affordable Cars LTD is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Introduction
Quality & Affordable Cars LTD ("we", "us", "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
Quality & Affordable Cars LTD is a used car dealership based in the United Kingdom. We act as a credit broker, not a lender, and may introduce customers to third-party finance providers.
3. Information We Collect
We may collect and process the following data:
- Full name
- Contact details (phone number, email address, postcode)
- Vehicle preferences and purchase history
- Information provided through enquiry forms
- Finance enquiry details (if applicable)
- Website usage data (via cookies and analytics tools)
4. How We Use Your Information
We use your data to:
- Respond to enquiries and provide customer support
- Arrange vehicle viewings and purchases
- Introduce you to finance providers such as JIGSAW where requested
- Improve our website and services
- Send relevant updates or marketing communications only where consent has been given
5. Finance Applications
If you choose to apply for finance, we may share your information with our trusted partner JIGSAW, who will process your application with a panel of lenders. Quality & Affordable Cars LTD is a credit broker and not a lender. We do not make lending decisions and are not responsible for decisions made by third-party finance providers.
6. Legal Basis for Processing
We process your data based on:
- Your consent
- Performance of a contract
- Legal obligations
- Legitimate business interests
7. Data Sharing
We may share your information with:
- Finance partners such as JIGSAW
- IT and website service providers
- Regulatory authorities where required
We do not sell your personal data to third parties.
8. Data Storage and Security
We take appropriate security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. Your data is only retained for as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
10. Cookies
Our website uses cookies to improve user experience and analyse website traffic. You can control or disable cookies through your browser settings.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices.
12. Contact US
If you have any questions about this Privacy Policy or your data, please contact:
- Quality & Affordable Cars LTD
- Email: Sales@qualityaffordablecars.co.uk
- Phone: 07904338300
- Address: 11 Ashes Road Oldbury B69 4QZ
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Last Updated: March 2026